What working together has looked like.
We're cautious about presenting testimonials as evidence of anything general — every engagement is different. These are accounts from clients who've agreed to share their experience.
Back to Home"The positioning review surfaced questions we hadn't thought to ask. The written note was brief — maybe four pages — but those four pages started several internal conversations that we'd been avoiding for some time. Worth more than the format suggests."
"We came in with a fairly vague sense of what we needed. The planning engagement helped us produce something concrete that our wider team could actually work from. It also revealed a few assumptions we'd been carrying that weren't holding up."
"Having someone outside to talk through agency briefs with before we send them has been unexpectedly valuable. We've changed direction a couple of times based on those conversations — not dramatically, but enough to avoid some predictable missteps."
"I wasn't sure we needed a consultant. What I found was someone who listened more than they talked, asked reasonable questions, and didn't try to expand the scope beyond what we'd agreed. The plan we ended up with was modest in scale but appropriate for where we are."
"The review was a good starting point for us. It confirmed some things we suspected and raised a couple of things we hadn't considered about how our services are perceived versus what we think we offer. A useful exercise — and a fair price for what it involves."
"Six months in, the retainer has been most useful for things I didn't anticipate — working through a team reshuffle that touched our marketing function, and reconsidering how we describe our services to different audiences. Thoughtful and unrushed, which is what we needed."
Three engagements in brief
A Bangkok-based professional services firm had grown largely through referrals, but as they sought to expand, they found their marketing materials described three different versions of who they were — none of them quite right. Their website and their pitch documents were inconsistent in tone, scope, and target audience.
A Brand Positioning Review over two weeks: leadership conversations with three partners, an audit of digital and printed materials, and a four-page note identifying the inconsistencies and proposing a more coherent positioning frame for internal discussion.
The firm revised their primary audience description and website language within six weeks of receiving the note. They subsequently commissioned a planning engagement to build on the new positioning framework.
A regional manufacturer with around forty staff had a small marketing team producing content regularly but with no shared sense of who they were producing it for. The marketing lead felt stretched across too many channels and couldn't make a clear case internally for where to focus.
A seven-week Planning Engagement, working with the marketing lead on audience articulation, a reduced channel set, a realistic content calendar, and a lightweight measurement approach. Eight working sessions in total, with a final plan presented to senior management.
The team moved from six active channels to three, with clearer ownership over each. The marketing lead reported a significant reduction in reactive work in the two months following the engagement.
A founder of a mid-sized consumer brand was preparing for the business's first significant brand repositioning in several years — a change driven partly by market shifts and partly by a desire to reach a different customer segment. She wanted a thinking partner through the process who had no stake in any particular outcome.
A six-month Advisory Retainer, with sessions structured around the repositioning process as it evolved — covering audience decisions, agency brief review, internal communications strategy, and launch sequencing. Written notes after each session created a running record of decisions and their rationale.
The repositioning launched on schedule with stronger internal alignment than previous campaigns had achieved. The founder noted that having someone who understood the full arc of thinking made difficult conversations with the agency considerably easier.
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